The World of Coca Cola has been an Atlanta institution since the opening of the interactive museum at its old location near Underground Atlanta in 1991. After the 1996 Olympics, plans were made to eventually move towards the area now known as Centennial Olympic Park. The “new” World of Coca Cola opened in 2007. The museum was established to describe the history of the brand and how it came to be an internationally recognized beverage.
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Guests enter “The Lobby” and “The Loft,” which introduce them to the well-known jingles and advertising campaigns from over the years. You can see advertisements and memorabilia from when the beverage known as Coca Cola was no more than a headache remedy sold in pharmacies and soda shops.
Visitors can also see the famous Coca Cola bottles through the ages as well as a real bottling line. Another interesting display is the torches from past Olympic Games, of which Coca Cola is a major sponsor.
The Pop Culture Gallery displays works featuring Coca Cola products from everyone from Andy Warhol to Norman Rockwell to Georgia native Howard Finster, whose work is featured above.
An exciting addition to the World of Coca Cola is the relocation of the famous secret recipe to a vault at the museum. It’s been carefully guarded for the last 100 years and while you won’t get to see the recipe up close, getting to see the vault is close enough.
The last stop of your tour will be the Tasting Room, where all of the Coca Cola products are on display for you to sample, denoted by their country of origin. Be sure to try “The Beverly” from Italy, a truly unique flavor. On your way out you will receive your own bottle of Coca Cola, which was bottled in the glass right here at the museum.
If You Go
The World of Coca Cola is located at 121 Baker Street NW, Atlanta, Georgia 30313. The museum is open from 9 am to 6 pm on most days, but check the website before going. Parking is available for $10 per day at Ivan Allen Jr. Boulevard and Centennial Olympic Park Drive.
Admission costs $17 for adults, $15 for seniors, $13 for youth and free for children under 2. Members of the Armed Forces receive free admission. A number of packages and ticket specials are available, including the Atlanta CityPass, the MVP pass and Coke Rewards. Get your World of Coca-Cola Admission in Atlanta before you go or get a World of Coca Cola and CNN Center Combo Tour with Transportation. The Atlanta CityPASS also offers discounts on admission to multiple attractions, including the World of Coca Cola.
The attraction is within walking distance from the Peachtree Center and Dome/Georgia World Congress Center/CNN Center/Philips Arena MARTA stops.